CHELA BANQUETERA

CHELA BANQUETERA

All the flavor, zero trouble.

CLIENT: Corona cero

GOLD Young Lions MX 2022

BRIEF:

Let the world know how awesome it can be to enjoy a non-alcoholic beer without sacrificing flavor, refreshment, and the social moments you'd have with an alcoholic beer.

INSIGHT:

Drinking beer on sidewalks, known as "Cheleo banquetero," is a very common practice in Mexico, even though it's illegal.

IDEA:

Corona Cero appropriates the "cheleo banquetero" and all the enjoyment it brings, but without the legal risk, by utilizing digital sidewalks.

SOFÁ

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