MAGNUM MEXICANA
CLIENT: Magnum
Inspired by the great pleasures of Mexico, the first Mexican Magnum is born: Chocolate with Chile.
With Mabel Cadena by our side, we created a campaign that acknowledges our delicious and magical country, one that loves pleasure, where art, traditions, and flavor is at the center stage.
From scratch
From the scriptwriting and conceptualization by Fátima Quiroz to the sketch and the actual painting made by the art director and artist Sofía Valdez, this campaign came to fruition. The painting was completed in a span of 10 days, working tirelessly to align it with the commercial and the planned filming.
SOFÁ
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